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The honest problem with most WordPress websites

Most WordPress websites come with a hidden catch.

You buy a theme and spend weeks trying to make it look like your business, only to find out the design is locked behind the theme developer’s update rules, and half the things you want to change require a plugin, a workaround, or a developer on retainer.

Or you go the other direction: hire a web agency, spend far more than you planned, and end up depending on them for every small change.

Templates look like templates. Agency builds can lock you into a relationship you didn’t sign up for. And most of what gets sold as a “custom WordPress site” is really just someone else’s design adapted with your logo dropped in.

There’s a better way to do this.
W
WordPress Admin
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Hey Dan
Tue 10:42 AM
I tried swapping the image on the services page but the columns got misaligned on mobile. Are we able to fix this ourselves or do we need to book time?
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Invoice #4092 – Support Retainer
Monthly License$150.00
Text Edit (.5 hr)$75.00
Total Due$225.00
There’s a better way to do this.
Our Approach

We design your site from scratch.
Then we hand you everything.

Designed for your business specifically

Not adapted from a template. We build around your industry, your clients, and your brand tone. Every colour, font, and layout decision is made for you.

Delivered as a complete WordPress package

You receive a .zip file you can install on any standard WordPress host, any time, using our step-by-step guide.

Content comes pre-loaded

Pages, structure, and placeholder content are ready when you install. You’re not starting from a blank screen.

You own the code

Every line of it. Edit it yourself, pass it to any developer, or come back to us. No lock-in, no ongoing fees to keep it yours.

Easy to update yourself

Use WordPress’s built-in editor (Gutenberg) or Elementor to update copy and swap images. No coding required for day-to-day changes.

Pricing

Three packages.
Clear scope.
No endless add-ons.

Starter

$1,800 / one-time

For businesses with no site, a broken site, or something severely outdated

A professionally designed website that gets you online and looking legitimate, fast. The layout draws from our proven design library, but every visual detail (colour, typography, imagery style) is matched to your business. Nothing is pulled off a shelf.

  • 3–5 pages, typically Home, Services, About, Contact, plus an optional Gallery
  • Industry-matched design, colour palette and font pairing chosen for your trade
  • Light copywriting, headline, service descriptions, about section, calls-to-action
  • Mobile-friendly throughout
  • Contact form and Google Maps embed
  • Basic on-page SEO setup
  • Complete WordPress package (.zip file) with installation guide
  • Content pre-loaded, pages aren’t empty when you install
  • Gutenberg-ready, update text and photos without touching code
  • 1-hour onboarding session, we walk through installation together
  • 1–2 week turnaround, one revision round
  • AODA-friendly build — accessible markup, keyboard navigation, and WCAG 2.0 AA standards

Inquire about Starter

Custom

$3,000 / one-time

For established businesses that want a website to define how they look online

You already have the reviews and the reputation. The website needs to match how good you look in real life — bespoke, not adapted from a layout system. We start with research, build a custom structure for your business, and write the copy from the ground up.

  • Bespoke page architecture, could be deep service silos, location-targeted landing pages, or a portfolio-driven structure, depending on what fits
  • Research-based design direction, brand DNA, competitor review, audience tone
  • Bespoke layouts, sections built specifically for you, not pulled from a library
  • Full copywriting, homepage messaging, service pages, about, CTAs, testimonial integration
  • Gallery, project showcase, and a stronger quote/contact form
  • Complete SEO foundations, title tags, meta descriptions, schema, Google Business linking
  • Analytics setup
  • Complete WordPress package (.zip file) with installation guide
  • 2-hour onboarding session with a guided walkthrough
  • Clean code handoff, bring in any developer for future changes, no restrictions
  • 2–3 week turnaround, two revision rounds
  • AODA-friendly build — accessible markup, keyboard navigation, and WCAG 2.0 AA standards

Inquire about Custom

The Timeline

From first conversation to a live website

1

We talk.

A short call to understand your business, your clients, and what the site needs to do. No lengthy intake forms.

2

We design.

We build a visual mockup of your site — a scrollable, clickable version — before anything is built. You see the direction before we commit to it.

3

You review it.

We walk through the mockup together on a video call. You can scroll it, check how it feels on mobile, and ask questions in real time. Nothing moves forward until you’re satisfied.

4

We build and deliver.

Once the design is approved, we package your site as a complete WordPress installation. You get the .zip, the guide, and a session with us to get it live.

5

You’re running.

Update it yourself, reach out when you need something changed, or hand the code to any developer. Your site, your call.

Limited offer (next 50 customers)

For our next 50 customers, see your site before you decide anything.

We’re building our WordPress portfolio, and we want to do it right. So for a limited time, we’re offering something we won’t be able to sustain once we’re fully booked:

Step 1, A first-page image mockup.

After our intro call, if there’s a fit, we’ll send you a visual of your homepage direction. Real design, made for your business, not a template screenshot.

Step 2, A live design walkthrough.

If the mockup looks right to you, we’ll schedule a video call where you can explore a fully clickable version of your site. Scroll it. Check mobile. Ask anything. No commitment required at this stage.

This offer exists because we’d rather show you what we can do than describe it. Once we’ve filled these spots, new projects will require a deposit before the clickable mockup stage.

If you’re reading this and there are spots left, it costs nothing to have the first conversation.

Check availability

FAQ

Honest answers

A few things people usually ask

Can I actually edit this myself?

For copy and images, yes, without touching code. WordPress’s editor handles text and photos cleanly. For layout or structural changes, you or any developer can work directly in the code, since you own it.

What hosting do I need?

Any standard WordPress hosting works, typically $5 to $15/month. If you don’t have one set up, we’ll point you to reliable options. We don’t take referral fees.

Is there a monthly fee after delivery?

No. You pay once for the package. Your only ongoing costs are hosting and your domain, the same you’d pay with any website.

What if I want changes later?

Come back to us, make changes yourself using the editor, or hire any WordPress developer. The code is yours with no restrictions once it’s handed off.

What’s the actual difference between the three packages?

  • Starter solves the credibility gap, you need to look legitimate online, fast.
  • Refined solves the conversion gap, your design and copy actively work for your trade, not just look good.
  • Custom solves the strategic gap, your website defines how you look online, with research-driven structure and full copywriting from scratch.

None of the three uses a purchased theme. Every package is designed specifically for you.

Does my website meet Ontario’s AODA accessibility requirements?

Yes — every site we build is constructed to AODA-friendly standards: WCAG 2.0 Level AA markup, proper heading structure, keyboard navigation, skip-navigation for screen readers, sufficient colour contrast, and descriptive alt text on all images. Ontario businesses with 20 or more employees have formal AODA reporting obligations, and businesses of any size benefit from an accessible site — Google also rewards semantic, accessible HTML in its rankings. It’s built in from day one, so you won’t need to retrofit anything later.

Want to see what your site could look like?

Start with a conversation. If it’s a fit, you’ll see a mockup of your homepage before you make any decision.